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Ecuador goes for Super Bowl exposure with halftime ad
Ecuador goes for Super Bowl exposure with halftime ad

During Super Bowl halftime Feb. 1, you can expect to see high-priced commercials for beer, fast food, cars, soft drinks and a small South American banana exporter. Ecuador is expected to become the first foreign country to buy a 30-second ad during the Super Bowl game to encourage Americans to visit the tiny country along the equator. The ad -- featuring the Beatles' song "All You Need Is Love" -- will air in 13 major U.S. markets, including Los Angeles, San Francisco, Miami and New York. The government paid $3.8 million for the ad, plus eight other commercials that will be shown during NBC's "Today Show" leading up to the Super Bowl. “Our small...

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