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CinemaCon 2014: MediaMation also bringing '4-D' cinemas to Southern California
CinemaCon 2014: MediaMation also bringing '4-D' cinemas to Southern California

The market for "4-D" cinema is heating up in Southern California. Torrance-based MediaMation Inc., known for its motion-effects technology used in theme parks such as Legoland, is venturing into the local exhibition business, with plans to open "4-D" theaters  in Oxnard and several other California locations. MediaMation said the Oxnard theater, the Plaza Cinema 14, is set to open this summer and will be the first of several new X4D theaters that it will install for Santa Rosa Entertainment, which operates more than 100 digital screens in Northern and Southern California. ON LOCATION: Where the cameras roll These high-tech theaters will consist of 100 seats...

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