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CinemaCon 2014: '4-D' theater coming to Regal Cinemas L.A. Live
CinemaCon 2014: '4-D' theater coming to Regal Cinemas L.A. Live

A South Korean company aiming to transform the way Americans experience movies at the multiplex is bringing its "4-D" theater technology to Los Angeles. Seoul-based CJ Group, the conglomerate that operates Asia's largest theater chain, has signed a deal with AEG to open a "4-D" theater at Regal Cinemas L.A. Live Stadium 14 in downtown L.A. this summer. The technology, called 4DX, combines moving and vibrating seats with wind, strobe, fog, rain and scent-based effects, all of which is synchronized to the action on screen. The venue would be the first American "4-D" theater for the CJ Group, which has already expanded into Japan, Taiwan,...

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