Is The Gap closing at the Imperial Valley Mall or not? I sent in a Probe question before Christmas, but you’re ignoring it. The Gap is my favorite store, and I just want to know what’s going on. — Disappointed, El Centro
We were not ignoring this question, believe us. We received two others like it around the holidays.
But the fact is, if you don’t get someone from the local store to confirm the closure straight out, then you have to go through corporate offices.
We just got the answer after asking the question in mid-December.
Yes, The Gap at the Imperial Valley Mall is closing, and it should be shut down for good by the end of the month, according to Margot Shaub, a spokeswoman for The Gap.
“Thank you for interest in our Gap store at the Imperial Valley Mall. I can confirm that it will be closing,” she said. “The decision to close a store is always a difficult one. A number of factors can impact the decision, including store location, store performance and number of stores in the market. We are constantly evaluating our store fleet to ensure we have the right stores in the right locations to best serve our customers.”
That was the official line from Shaub.
We asked her some follow-up questions, such as the number of employees affected and the specific reasons for the closure, but she wouldn’t say.
We spoke to someone on the phone at the mall store, but he wouldn’t tell us anything, either. The only thing we did find out is that some of the employees will be transferred.
Mostly all retailers are feeling the pain in this economy. It does seem as though The Gap nationally took a pretty bad beating over the much anticipated holiday shopping season. We’re not sure if that would be the same here or amplified, considering the local economy.
The company posted losses of about 8 percent for the month of December versus 1 percent growth last year.
The flagship company of Gap Inc. took the hardest hit in December, according to a financial report from Gap Inc. Other Gap companies include Banana Republic, which posted a 1 percent profit in December versus a 3 percent loss last year, and Old Navy saw a 2 percent drop this December, versus a 7 percent increase last year.