Superbowl Sunday commercials are always a big deal for advertisers, who spend millions for each spot. But this year, one of the more popular commercials came from two unemployed amateurs.
Tia Parks really like yesterdays Doritos commercial saying, "Everybody got free Doritos, but then the guy wanted a raise right? And it didn't work for him."
Most people we spoke with also like the same commercial. According to the Super Bowl Ad Meter in USA Today, Doritos scored first with viewers this year. It was created by two amateur brothers from Indiana, who entered the idea in a million dollar contest and won.
Advertisers say the chips company put a lot of faith in the two unemployed men.
TM Advertising has an office in Dallas and has experience with super bowl spots. The company president says the Doritos commercial had lower production costs than other ads yesterday.
Company president Tom Hansen says, " Two thousand dollars apparently for the Doritos snack machine spot to well over a million dollars for a spot like Audi."
Advertisers say more work than you could ever know goes into making those commercials. First, you've got to find the perfect actors, then you've got to take into consideration the economic times.
Doritos was not the only ad people remembered today. Tariq Green also liked one by Careerbuilder saying, " I like the career builders one because I can relate to it more, I'm not a Doritos fan."
Tough times may be why so many people also mentioned the Careerbuilders ad, signaling that they may be concerned about their jobs.
Super Bowl Commercials
We've upgraded our reader commenting system. Learn more about the new features.
Los Angeles Times welcomes civil dialogue about our stories; you must register with the site to participate. We filter comments for language and adherence to our Terms of Service, but not for factual accuracy. By commenting, you agree to these legal terms. Please flag inappropriate comments.
Having technical problems? Check here for guidance.