Since Foursquare and Twitter were both launched at SXSW in the past, it's only natural that people ask about the singular, stand-out app every year. This time, many would say it was Highlight, an ambient location app that notifies you when people with similar interests are nearby. It was far from the only one of its kind at the festival and not everyone's cup of tea.
"I found that it was draining my battery so fast that I deleted it from my phone," said SXSW attendee Jon Baltz.
Jenny Selber also attended SXSW, and says she doesn't plan on downloading a location-based networking app because she finds them somewhat creepy.
"I don't want a stranger that I've never met before to know that because I like nachos, and he likes nachos, and we're in the same room, we should be connected," Selber said.
Some people like using these apps to know more about people nearby.
“It’s interesting to see who's around you," said SXSW attendee Ken Nesbit. "It kind of bridges that gap between online and real space."
As for whether or not Nesbit will strike up a conversation with someone he discovers through one of the apps?
"I might meet somebody if there's enough connections," Nesbit said.
Out of all the people you come in contact with during the day, ideally these apps will connect you with valuable contacts.
"Nothing will ever replace going out there and doing great business and meeting people in person," said James Sinclair with the CanWeNetwork app. "All we're looking to do now is change the odds slightly in your favor."
Maybe the haters will come around. Remember there was a time when Twitter and Foursquare were not all that popular.