Forget "soulmates", how about "facemates"? If you really are looking to find love, you should start by finding someone who looks just like you.

At least that's the theory behind FindYourFaceMate.com, a dating site that uses facial software recognition to pair off members with a partner who is "facially compatible" with them.

New Yorker Christina Bloom launched the site back in March and started investigating the theory of a "face mate" 20 years ago when she married a man who looked very similar to her.

In the three months it has been up, the site already has almost 25,000 members worldwide. And it's free! According to the Daily Mail, Bloom, 54, said, "I'm not in this for the money. I really believe in the science behind it and I want to help people meet their soul mates. It's really hard to meet people these days and even harder to find that special chemistry."

The theory may work. If you look around at couples there are several happy ones who look like a mirror image of each other. Bloom gives some examples; Prince Charles and Camilla, Tom Cruise and Katie Holmes, Iman and David Bowie, Elizabeth Taylor and Richard Burton, and Heidi Klum and Seal.

Kerri Johnson, an assistant psychology professor at UCLA, told GMA that, "There is evidence that general liking improves when people look like you."

In romantic relationships, Johnson said, research has shown that pairs tend to be of similar attractiveness.

"There's a long-standing pattern where a person's own level of attractiveness is matched in their partner," she said.

Being of equal attractiveness doesn't necessarily mean that they have similar facial features, but it could lead to common facial characteristics, such as facial symmetry and youthful qualities, Johnson said. "Across dimensions, people who are similar tend to be attracted to each other," she said. "'Birds of a feather flock together' characterizes most aspects of interpersonal attraction."

Would you use the site? Viewers served up their thoughts on Facebook:

Lori: "Have you ever heard the saying "they match"?? it's usually based on facial features."

Ricks Piano Bar: H*ll no! Ewe! wouldn't men look like transvestites?

Richard: "Lord no"

@DJbeingDJ tweets: @maggiesworld after a while of dating you tend to look like each other anyway...

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And that's today's helping of Online Dish.