If there's one thing we've learned, don't make Naomi Campbell mad, she may throw a phone at you or better yet a lawsuit!
The British supermodel may do just that to Cadbury chocolates. She's furious and hurt over a new ad for the Cadbury Dairy Milk Bliss. The ad campaign compares her to a chocolate candy bar. Campbell says the ad "insulting and hurtful".
The ad reads "Move over Naomi, there's a new diva in town," with an image of the candy posed on a mound of diamonds.
According to CNN Campbell said, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humor in this. It is insulting and hurtful."
She went on to say, "I am considering every option available to me."
Her mother, Valerie Morris, also weighed in on the ad saying, "I'm deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury."
Campbell and her mama aren't the only people upset over the ad, so are black right's groups. According to The Daily Mail, the UK's Operation Black Vote is calling for a boycott of the brand's products. Simon Woolley with the organization says, "Racism in the playground starts with black children being called 'chocolate bar.'" He has also contacted both Al Sharpton and Jesse Jackson.
Cadbury spokeswoman Samantha Wothers said the ad has been pulled and the Dairy Milk Bliss campaign would end this week.
"Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offense to any section of society," Wothers said.
A spokesperson for Kraft foods, which owns Cadbury, told the Mail, "It was certainly never our intention to cause any offense and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss."
Do you think the ad is racist?
Here's what some of our viewers had to serve up on Facebook:
Billy: Did they say "Naomi" or "Naomi Campbell"? Did they also use a picture of her in the commercial? Because if she is suing for someone using only her first name in a commercial, then I might as well sue for every time I hear the word "Billy" in a commercial. =P
Krystal: I don't find this offense in this at all. Noami's mother needs to find her daughters' actions OFFENSIVE throwing phones at people.... Racism is still around yes but this is not it, in fact I call myself dark chocolate sometimes ;-) Get a grip folks
Kim: I think she needs to get over herself. I read some of the comments on the story and some people had it right on... '"Hurt and insulting" sounds funny from a woman who hits people all the time and is in the news about that. I love my chocolate friends and they are delicious too. Get a life Naomi!' and "I wish she would just fade into the wood work. As a woman, I am embarassed she is the same. She is a selfish, spoiled, self centered and in every other way unlikeable. I can't believe Cadbury would want an association, albeit silly, with her. EWWWW". " Is Naomi Campbell a certified idiot, born an idiot or just LEARNED to be an idiot? So in her pathetically warped view of reality, because Cadbury (who is famous for.....drum roll....CHOCOLATE!) described her as a diva (which she happily accepts)....she thinks that using chocolate and her in the same sentence is somehow denigrating to black women? Again...please tell us Naomi...did you learn to be this stupid or was it heredity?" Those were3 of my favorites...
@DJCBS25 tweets: @maggiesworld lol seriously Naomi is irrelevant and will do ANYTHING for a lil face time! Soo NOT racist
Rachel emailed saying: Loved your bit on the cadbury chocolate this morning, some people are just too sensitive.
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