The changes can be subtle, but look for deeper, darker shades of red and green.. More velvet than glitter. Also, no signs of over-consumerism, like presents piled under the tree. Inside, the message is longer, meant to connect people in a deeper way.
Stacy Coulter is under serious pre-Christmas pressure to find the perfect holiday greeting card. The familial stakes are sky-high.
"My mother has always been very sentimental about her cards, said Coulter, card shopper. "She always keeps them. Then she creates a scrapbook through the years of all the cards we've given her. Even as a young child."
Coulter and other card shoppers may be seeing more of the sentimental this holiday season. The Ohio based American Greetings Corporation, which also does Carlton cards, is going throw-back.
Senior Communication Specialist, Frank Cirillo, says, "We found that consumers this year were looking for a very heartfelt, very sentimental, almost nostalgic look at the holiday season to help them celebrate."
Shannon Matthews, found that in two boxes. The blues are warmer and lighter than the usual navy or dark blue. She loves it.
Shannon Matthews says, "Whether it's presents, cards, everything is simple this year."