Debunking rumors of a promotional gimmick, FOX40 News confirmed with a source at the station that KDND will be shifting directions starting on Tuesday, September 8th at 7:10am. It's unclear whether the station will change formats, talents or branding. The station is not expected to go silent completely.
The change at KDND will take place on the same day parent company Entercom Communications enters a civil lawsuit as a defendant following the death of Jennifer Strange by way of water intoxication during a station contest in 2007.
If KDND changes formats Tuesday, it would mark the second radio station to change formats under Entercom's control in Sacramento. Sister station KWOD switched from an alternative music format to the country's first "All 90's" music format in May. The station opted for full automation in place of on-air talent following the format flip.