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Entertainment & Arts
It has become something of a commonplace since Hamlet first uttered the precept that the purpose of acting is “to hold, as ‘twere, the mirror up to nature.”
Feb. 18, 2015
Business
Same clown, new clothes: Is that the main takeaway of McDonald’s newest makeover of its brand ambassador Ronald McDonald?
April 23, 2014
Television
The series finale of “McMillions,” HBO’s docuseries about the McDonald’s Monopoly scam, airs Monday. The Times’ TV team breaks it down.
March 9, 2020
Ronald McDonald gets new outfit, takes on Twitter. Still creepy?
World & Nation
Antibacterial Baby Boomers Department: Mr. Clean is officially middle-aged.
Aug. 26, 1998
The TV advocacy group Action for Children’s Television plans to lodge a formal complaint with the Federal Communications Commission against CBS for last Friday’s airing of “Ronald McDonald’s Family Theater: The Wish That Changed Christmas,” which was hosted by the clown character and was fully sponsored by McDonald’s restaurants.
Dec. 23, 1991
Food
Marketing: Fast-food chain decides it’s time to update the icon for today’s savvier youth. But please, don’t call him ‘new.’
Oct. 10, 1998
Hockey
Smile, you hockey pucks: Tired of those family photos where everyone seems to wear the expression of a jailed murder suspect?
Feb. 14, 1995
Hoping to make its longtime mascots more appealing to media-savvy kids, McDonald’s Corp. has hired the creator of the edgy “Rugrats” cartoons to give Ronald McDonald and friends a make-over.
July 16, 1998