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Ruth Reichl
The taste-maker behind Joan's on Third
The taste-maker behind Joan's on Third

The crowd is shoulder to shoulder on a recent Friday at Joan's on Third. Power couples buy their toddlers "babyccinos" (steamed milk in demitasse cups sprinkled with cocoa), and lithe women with "it" bags dangle their forks over mounds of Chinese chicken salad. A voice over the loudspeaker interrupts the thrum: "If you are driving a white Jaguar parked in the back behind another car, please move your vehicle." Just another morning at Joan's. What started as a tiny catering kitchen on once-sleepy 3rd Street, is, 14 years later, an L.A. institution. Former Gourmet editor Ruth Reichl breakfasts here when she's in town. So does Vogue's Andre...

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