Topics

Bernard Parks
Can South L.A. re-brand again? How does 'SOLA' sound?
Can South L.A. re-brand again? How does 'SOLA' sound?

Twelve years ago, residents on Los Angeles’ south side complained that their neighborhood had become synonymous in popular culture with gangs, murder, drugs and despair. So they got the Los Angeles City Council to re-christen South-Central as South Los Angeles, hoping the change would remove the stigma. Since then, the area experienced something of a rebirth: Crime has fallen substantially and some streets are cleaner and offer better shopping options. Now, some in the area want to change the name once again, this time to SOLA — an abbreviation for South L.A. Such nicknames have become popular as gentrification reshapes urban geography. There are Dumbo and SoHo in New York,...

Loading