David Valadao

Got 'milk'? Dairy farmers rage against imitators but consumers know what they want

Got 'milk'? Dairy farmers rage against imitators but consumers know what they want

Sales of plant-based milk alternatives have been skyrocketing in recent years. Of course, no marketer in her right mind would try to sell anything with such a clunky, unappetizing name. Instead, they are sold as cashew milk, almond milk, hazelnut milk and a handful of other “milks” from unlikely sources with names that evoke creamy wonderfulness.

It drives producers of what you might call “traditional” milk — that is, the people who sell the old-fashioned, nutritious white liquid that comes from...

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