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Tim Pawlenty
"Collision 2012' and 'The Gamble': Insight on the election as it truly was
"Collision 2012' and 'The Gamble': Insight on the election as it truly was

The intense competition of a presidential campaign almost always generates innovation, from the first television ads for Dwight D. Eisenhower in 1952 to Bill Clinton's rapid-response war room in 1992 to George W. Bush's get-out-the-vote drive in 2004. In 2012, the cutting edge involved data. The way the Obama campaign exploited vast amounts of information to guide which doors it knocked on, what voters it targeted and what ads it bought already has entered into election lore. But data also significantly changed the journalism of the 2012 campaign. Number-savvy reporters who know how to use statistics to tell a story, typified by Nate Silver and his 538 blog, took what had...

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