Keith Richman

How to spend $70 million entertaining the under-35 crowd

How to spend $70 million entertaining the under-35 crowd

Good news for people who like funny dogssexy NFL quarterbacks and innovations pertaining to macaroni and cheese.

Online publisher Defy Media, which attracts millions of young adults and teenagers to such goofy information, announced last week that it picked up $70 million from investors. And it’s planning to spend most of that on increasing content production, and for the first time, advertising itself.

“As the success...

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