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Cory Gardner
Conservative group apologizes for post-Aurora photo in campaign ad
Conservative group apologizes for post-Aurora photo in campaign ad

The oeuvre of political advertising — and let’s, for a moment, let that affectation slide by — includes a number of reliable standbys. There is the homey and heart-warming family montage, intended to humanize a candidate; the employment of a female voiceover, to try to make a harsh attack ad seem less so; the use of grainy, black-and-white footage, often unspooled in slow motion, to make an adversary appear more sinister. Then, of course, there is the unflattering photo, meant, presumably, to appeal to voters on a more subliminal level, when appeals to reason —He’ll open the prison gates and let criminals loose! She’ll slash programs and leave grandma starving to death in the dark! —...

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