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Nick Rahall
White House gives EPA emissions plan a strategic PR push
White House gives EPA emissions plan a strategic PR push

With fresh memories of the disastrous Obamacare rollout, the White House launched a campaign-style push Monday to promote its plan to slash carbon emissions 30% by the year 2030. The aggressive effort — which included rebutting Republican denunciations, managing Democratic divisions and seeking to minimize industry backlash — signaled a greater awareness by the White House of the stakes for President Obama's legacy and his party's chances in the upcoming midterm election. Key aides began plotting both the policy and the public relations effort long before this week. The decision to use 2005 as the baseline for the 30% reduction was itself a concession to industry...

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