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Jimmy Carter
L.A. Summer Games were a risk that is still paying off
L.A. Summer Games were a risk that is still paying off

Nobody wanted the 1984 Summer Olympics except Los Angeles and nobody here wanted to pay for them with public money, so Peter Ueberroth and the organizing committee he led had to drum up private donations and work without the safety net of government guarantees. They counted heavily on television rights fees and courted corporate sponsors with promises of exclusivity and wide exposure, a controversial strategy. To keep costs down they built only two venues, adapting the rest and dressing them up in touches of hot magenta, chrome green and other shades that would pop on TV. The use of bright colors and distinctive graphics such as the star-in-motion logo was called “festive...

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