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Women, Infants and Children
New $2.5-million grant will help poor buy fresh, locally grown produce
New $2.5-million grant will help poor buy fresh, locally grown produce

Market Match, an innovative program that aims to increase the amount of fresh produce available to low-income families by providing them matching funds to shop at farmers markets, has received a $2.5-million grant from First 5 L.A. that may as much as triple its reach over the next five years. The program provides a dollar-for-dollar match for all EBT and WIC recipients, up to $10 per week. The program has grown rapidly over the last four years, but this grant will allow it to expand its reach and standardize what previously had sometimes been a hodgepodge of rules and benefits. “This very important public health partnership will benefit thousands of Angelenos who will now be able to...

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