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British regulator to probe Facebook experiment with news feed posts
British regulator to probe Facebook experiment with news feed posts

A United Kingdom regulator said it would probe the controversial 2012 Facebook experiment that looked at whether the emotional bent of news feed posts was contagious. Facebook has come under attack after details of the study were released in recent days. The social network slightly altered which posts some users saw on their feeds, with some seeing happier updates and others seeing more negative ones. During the study, which lasted just one week, researchers found that the emotional bent of posts did appear to be contagious. Users who saw happier posts were more likely to post positive updates, and users exposed to sadder content were more negative in their posts. The hundreds of...

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