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Sam Adams
Out: Restaurant combo meals and value menus. In: Social media
Out: Restaurant combo meals and value menus. In: Social media

During the recession, offering deals on meals was key to getting restaurant patrons through the door. These days, that may no longer be the case. Combo packages and value menus don't have the same allure for customers that they had in the downturn, according to research company NPD Group. Deal-driven traffic has declined over the last two years, while the number of consumers paying full price has increased 1% each year. Three years ago, the situation was reversed. Now, increased focus on healthful eating and premium options has retrained emphasis from dollar menu offerings to more upscale foods. And fewer people consider combo meals to be true discount options, especially after years...

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