70°

Topics

Sam Adams
'Healthy' beer, $190-a-bottle Sam Adams and other booze news
'Healthy' beer, $190-a-bottle Sam Adams and other booze news

Disregard, for now, the popular pre-election question of which candidate you’d rather have a beer with. The real sudsy issue at hand is whether the alcoholic brew is healthful. That’s the claim being made by Alexis Nasard, chief commercial officer for Heineken, who told CNBC on Monday that “there is everything healthy about beer.” A cold one, he said, is all natural – just water, hops, barley and yeast – and “fewer calories than a glass of milk.” The Dutch brand is partnering with the 007 franchise to pitch “Skyfall,” the latest film in the series. In recent ads, actor Daniel Craig – whose abs are so lickably svelte they...

Loading