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Santa Monica couple fights Snapchat over 'geofilter' trademark

Santa Monica couple fights Snapchat over 'geofilter' trademark

A Santa Monica couple seeking to defend more than two years of part-time work is going to battle with Snap Inc. over whether the term “geofilters” can be trademarked.

Tracy and Paul Grand picked up a partial victory this month when the international body in charge of website-name disputes ruled against Snap’s bid to snatch geofilters.com from their control.

Their next move is expected to be a formal filing in August opposing Snap’s effort to secure a U.S. trademark for the word geofilter. In Snap’s Snapchat messaging app, geofilters are decorative graphics that often name or depict...

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