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Douglas Hannant
What's old is new again in perfumes
What's old is new again in perfumes

The resurgence of high-calorie perfumes has included the reinvigoration of once-moribund or struggling perfume houses as new owners, hoping to capitalize on historic brand names, bring infusions of cash and new creative direction. Many perfume firms are tweaking old classics and re-releasing them for today's market. Pierre Balmain recently unveiled a reformulation of its 1979 classic Ivoire, swapping out the original's soapy, aldehydic green embrace for a fizzier, more dewy and softly floral green. (Maybe they should call it Ivoire 2.0.) At Robert Piguet Parfums, creative director Aurelien Guichard has brought classics Bandit, Fracas, Baghari and Cravache into compliance with...

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