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Elie Tahari

Silverpop: DKNY, Calvin Klein among NYFW social media standouts

Silverpop: DKNY, Calvin Klein among NYFW social media standouts

With New York Fashion Week firmly in the rear-view mirror, digital marketing firm Silverpop has finished crunching the social media statistics of 15 fashion brands to determine things like which labels gained the most Twitter followers during the fashion week run (Calvin Klein) and which brands sent the most email blasts in the same period (Rachel Zoe). Silverpop shared the following insights with us, and, since the digital world is of ever-increasing importance to the fashion world (where isn't it, though?) we thought the results would be worth sharing. It should be noted, however, that we haven't independently verified Silverpop's numbers ourselves, and we...

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