Archives
Barbie is quite the doll for keeping up with the times.
Sept. 18, 2013
Sept. 16, 2014
Key moments in the history of BCBG Max Azria Group. 1989 Max Azria launches BCBGMaxAzria and opens first headquarters on 9th street in downtown Los Angeles 1990 The brand’s first catalog is distributed. 1991 Lubov Azria joins the company. 1992 The first BCBGMaxAzria store opens in Brentwood 1995 First international boutique opens in Montreal; footwear launches; Azria is awarded California Designer of the Year; Charlize Theron models in first ad campaign. 1996 BCBGMaxAzria debuts at New York Fashion Week 1997 BCBG.com launches 1998 Acquisition of Herve Leger 1999 Opening of Paris flagship with Max Cafe restaurant. 2001 BCBG Girls launches 2004 Max Azria Atelier line of gowns is introduced 2006 Sharon Stone wears Max Azria Atelier to the Cannes Film Festival 2008 More youthful BCBGeneration launches 2009 Azria collaborates with Miley Cyrus on line for WalMart called Miley & Max; Viola Davis wears Max Azria Atelier to Golden Globes; first BCBGMaz Azria fragrance is introduced. 2010 Launch of bridal collection 2012 Madonna wears Herve Leger on her MDNA World Tour 2013 Herve Leger partners with Mattel on a Barbie 2014 BCBGMax Azria celebrates 25 years with retrospecive exhibition.
May 11, 2014
Entertainment & Arts
BCBG Max Azria, the Los Angeles-based clothing and accessory manufacturer, has announced its purchase of the majority interest in the French fashion house of Herve Leger.
Aug. 11, 1998
All the Rage
This article was originally on a blog post platform and may be missing photos, graphics or links.
Feb. 15, 2010
Halston, Herve Leger and Shipley & Halmos are shaking things up in New York.
Feb. 3, 2008
July 21, 2010
“I’m ready to launch the piece,” said heavy hitter Max Azria, stepping onto the pitcher’s mound at Dodger Stadium on a recent Saturday.
Music
Taylor Swift’s style at the MTV Video Music Awards on Sunday was all retro glamour, with her hair pulled into loose curls and her lips and nails painted red.
Aug. 26, 2013
Taylor Swift goes glam at MTV Video Music Awards