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L'Wren Scott
OPI to debut nail lacquers inspired by Major League Baseball
OPI to debut nail lacquers inspired by Major League Baseball

OPI has inked its first licensing agreement deal with a professional sports league. The company announced Wednesday a deal with Major League Baseball that will have MLB-inspired nail lacquers stepping up to the plate in time for opening day. The announcement included the following acknowledgement by the MLB of the importance of the nail-lacquer-wearing fan base:  “Major League Baseball understands the importance of female fans in the growth and success of our sport," MLB senior vice president of licensing Howard Smith said, "and so we continuously seek new opportunities to diversify our portfolio of licensed offerings to target this extensive fan base.” The...

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