Nicole Miller
No-coral campaign leads to faux coral jewelry
No-coral campaign leads to faux coral jewelry

Along with ivory and conflict diamonds, the jewelry aficionado now has another exploited treasure from which to refrain: sea coral, which is finding itself under attack worldwide. In 2007, SeaWeb, an ocean conservation nonprofit based in Maryland, teamed up with the Tiffany & Co. Foundation for Too Precious to Wear, a campaign that advocates against using coral in jewelry, fashion and home decor. (Tiffany stopped selling coral jewelry in 2002.) "We want people to celebrate the beauty of the ocean, rather than pull life from [it]," says Dawn Martin, executive director of SeaWeb. Corals are living animals — not rocks or plants as many believe — and their vibrancy...