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Salvatore Ferragamo
Hotels are next step for some fashion houses and luxe brands
Hotels are next step for some fashion houses and luxe brands

Looking to step into something new from the fabulous Ferragamo footwear family? How about a hotel? The Portrait Firenze, owned by Ferragamo's Lungarno Collection, offers a restrained, elegant series of black-and-white rooms in Florence, Italy, next to the city's ocher-hued Ponte Vecchio. The 34-suite hotel opened in May, promising "bespoke tourism," preferential treatment in the stylish shops on the Via Tornabuoni and a warm welcome at the Museo Salvatore Ferragamo, just a few blocks away. Introductory rates start at about $625 a night. The Portrait Firenze is just the latest of several Italian lodgings opened by the family, a phenomenon that has been embraced by many...

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