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Move over, acai: Latest 'superfruits' aim to make a nutritional mark
Move over, acai: Latest 'superfruits' aim to make a nutritional mark

Nailing down the latest superfruit in vogue can be an elusive goal, a quest largely driven by modern marketing and, quite possibly, producers of television's "The Dr. Oz Show." Origins in advertising, not science, complicate the matter: The term "superfruit" has only been used for about a decade to sell the potential health benefits of nutrient-dense fruits. "There's always a 'latest and greatest' superfruit," said Robin Rogosin, a nutritional supplement and body care buyer for Whole Foods Market. "It's kind of faddish, but it's not untrue or irrelevant. To rise above the chatter, the new superfruits often have to be the...

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