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Pizza chains race for more slices of the customized pie
Pizza chains race for more slices of the customized pie

In the next few years, a new kind of chain pizza restaurant will pop up by the thousands across the country and beyond, pouring tomato sauce and grating mozzarella over America's culinary landscape in the race to become "the Chipotle of pizza." That means diners get to customize their own pizzas as they're prepared in assembly-line fashion in an environment somewhere between fast-food and upscale. The pizzas are usually 11 to 12 inches, cost about $7 and are baked in a super-hot oven, so diners are sitting down to eat within minutes. Like Chipotle, the newest pizza chains tout premium ingredients -- organic baby spinach, Fra' Mani salami, porcini mushrooms or bacon marmalade. And they...

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