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India's Royal Enfield going global with retro-cool bikes
India's Royal Enfield going global with retro-cool bikes

The entrepreneur slipped on his aviator sunglasses, threw a leg over a gleaming new motorcycle, and roared into the North San Diego County sunset. At the end of a long day in the saddle, Siddhartha Lal showed no signs of tiring. Wearing riding jeans and a leather motorcycle jacket, he looked like he stepped out of 1960s London. The son of the Indian motorworks mogul Vikram Lal, Lal, 40, is CEO and managing director of Eicher Motors Ltd., one of India’s largest commercial vehicle producers, and head of the legendary motorcycle company Royal Enfield. Brown-eyed, bearded and soft-spoken, Lal had come to Southern California to promote the release of his company’s new...

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