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Ferrari
2014 Pebble Beach: Ferrari CEO on rivals, hybrids, failures and SUVs
2014 Pebble Beach: Ferrari CEO on rivals, hybrids, failures and SUVs

With such a high concentration of wealthy car collectors at Monterey Car Week, brands including Ferrari, Lamborghini, Bugatti and Bentley don’t just send a fleet of cars for test drives and cocktail parties -- they send the executives to woo current and future buyers. Ferrari Chief Executive Amedeo Felisa has been with the company since 1990 and was named its CEO in 2008. We sat down with Felisa -- an engineer by training -- to hear his thoughts on a variety of topics. On turbocharging, which Ferrari will return to this fall, with the new California, and likely later with the successor to the 458: Looking to efficiency, direct-injection and turbocharging is the best technology....

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