In a Spanish-language radio ad that began airing in Nevada last week, a smooth-voiced announcer introduced a presidential candidate many listeners probably hadn’t heard of.
“Bernie Sanders’ father came to the United States when he was a young man,” the ad said. “‘Immigration’ isn’t just a word for Bernie Sanders. His story is the immigrant story.”
The senator from Vermont is making a major new push to connect with Latino voters, a group he’ll desperately need to best Democratic front-runner Hillary Rodham Clinton in Nevada’s Feb. 20 caucuses and in other Latino-heavy states.
His campaign has hired...