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National Hot Rod Association

New TV deal with Fox is part of the package as 2016 NHRA season kicks off

New TV deal with Fox is part of the package as 2016 NHRA season kicks off

This weekend's Circle K NHRA Winternationals at Pomona will offer a fresh start for more than just the drag racers.

The National Hot Rod Assn. season opener marks the beginning of a TV partnership with Fox — a relationship that NHRA officials hope will reverse the sliding ratings they saw at ESPN. A major reason for their optimism is a new emphasis on what's normally an afterthought for most sports leagues: live TV coverage.

Since its earliest days on ABC's "Wide World of Sports," the NHRA made its way to viewers largely via tape delay. But Peter Clifford, who took the helm as NHRA president last summer, made it his top priority to change that. He reasoned that...

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