Craig Smith

New Ted Baker store creates 'retail theater' by taking design inspiration from the Magic Castle

New Ted Baker store creates 'retail theater' by taking design inspiration from the Magic Castle

Earlier this month saw the opening of the latest Ted Baker London outpost — this one in the Westfield Century City mall. The newest Ted Baker shop is in addition to stand-alone stores on Robertson Boulevard as well as one at South Coast Plaza in Costa Mesa.

The nearly 3,000-square-foot space in Century City was inspired by the historic Magic Castle in Los Angeles. Along with plush velvet curtains and mannequins that rise from beneath the floor, the store’s decor includes warped checkered walls and distorted mirrors.

The British fashion and accessories brand is known for its elegant but slightly quirky sensibility. (Check out the sprinkle of peach blossoms adorning a full skirt...

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