The producers at The Players' Tribune knew they had a big story when Kobe Bryant chose their small but emerging website to announce his impending retirement.
Then, as readers flocked to read Bryant's poetic farewell, the screens went blank.
"The volume was so high we crashed," said Gary Hoenig, the editorial director. "I was furious."
Only later, as his site got back online, could Hoenig appreciate the significance of the moment.
In the year since former New York Yankees shortstop Derek Jeter helped establish a digital platform for athletes to publish first-person essays, The Players' Tribune has made national news on several occasions and...