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Tom Bradley

By whatever name, UCLA's offense is designed to feature quarterback Josh Rosen

By whatever name, UCLA's offense is designed to feature quarterback Josh Rosen

Jim Mora, UCLA’s football coach, isn’t much for labels. The Bruins opened spring practice Tuesday with an offense that doesn’t have a name.

Asked whether it should be referred to as a spread attack, a West Coast offense or pro style, he was no help.

“I don’t use those types of terms,” Mora said.

What’s clear is that whatever it’s called is designed to feature quarterback Josh Rosen, a freshman All-American last season when he completed 292 passes, 23 for touchdowns.

“A lot of the things we are trying to do are to accentuate what he does well,” Mora said.

Rosen, who is listed at 6 feet 4 and 210...

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