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Fashion plate Bill Murray launches golf collection

Fashion plate Bill Murray launches golf collection

Carl Spackler wasn’t much of a looker. The greenskeeper played by Bill Murray in the 1980s cult hit “Caddyshack” opted for a dirty T-shirt, combat boots and a camo bucket hat — complete with chin strap — as he waged war on a marauding gopher.

But while his fashion choices may have been dubious, that hasn’t stopped the actor from mining the film’s legacy for his latest venture.

On Wednesday, Murray’s company, Murray Brothers LLC, in partnership with Resignation Media, launched William Murray Golf, a new lifestyle and apparel brand that is being described as having “a little irreverence and a lot of style.” That is...