Ken Strong
Edwin Traisman, 91; helped develop Cheez Whiz

Edwin Traisman, a food researcher who helped create Cheez Whiz and, as an early McDonald's franchise owner in Wisconsin, co-developed the freezing process used to make McDonald's French fries, has died. He was 91. Traisman, a resident of Monona, Wis., died Tuesday at the University of Wisconsin Hospital and Clinics in Madison after suffering a heart attack, said his wife, Dorothy. He had worked as a director of food research at Kraft Foods Inc., where he was instrumental in the development of Cheez Whiz cheese spread, instant pudding and other food products, before buying the first McDonald's franchise in Madison, Wis., in the late '50s — a time when...