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Sochi Olympics: TV makes slopestyle a uniquely 21st century event
Sochi Olympics: TV makes slopestyle a uniquely 21st century event

If you're launching a new sport in this country and hope people will watch, there's one thing you definitely don't want: its biggest potential star to drop out just before the competition begins. And there's one thing you definitely do want: big wins from charismatic Americans. Slopestyle, the new sport that sounds like a rapper and looks like a mountainside version of your local mall parking lot, managed both at the Sochi Olympics. As NBC has tried to drum up interest in the new event, it has ridden ups and downs as steep and unpredictable as those in slopestyle itself. Last week, just a few days before the event was to make its Olympic debut, Shaun White announced...

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