They’ve been begged by star players to stop it, fined repeatedly, and threatened with dramatic sanctions that could hurt their national team’s chances in the World Cup.
But Mexican soccer fans have been loath to give up their favorite game-day chant, a homophobic slur that has been condemned by gay rights groups, government officials and international soccer authorities.
At a recent World Cup qualifying match at Mexico City’s massive Estadio Azteca, game organizers aired messages pleading with fans to not say it. Beforehand, some of the team’s top players had condemned the slur in public service announcements.
But the crowd of more than 80,000 had other plans.