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Kelly Slater

Surfer Laird Hamilton says his new menswear line is 'for guys like me ... the X Generation'

Surfer Laird Hamilton says his new menswear line is 'for guys like me ... the X Generation'

Even before expanding his brand beyond the water's surface, world-renowned surfer Laird Hamilton was a multi-tasking multi-hyphenate, credited with popularizing tow-in surfing, hydrofoil boarding and stand-up paddle boarding. Now his name graces movie credits ("The Descendants"), book covers (his lifestyle tome "Force of Nature"), bags of coffee and creamer. And, as of Oct. 22, he has a new line of men's clothing.

The launch party for Laird Apparel was a starry affair at Ron Robinson's Santa Monica boutique, where singer Kenny Chesney, media star and mogul Oprah Winfrey, actor Orlando Bloom and pro volleyball player Gabrielle Reece (Hamilton's wife) rubbed elbows...

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