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Column | Apr 8, 2014 | 5:32 PM"Born to the purple" means someone who comes into the world privileged and royal. That doesn't exactly describe Jeanie Buss. She was teenager when her father, Jerry Buss, bought the Los Angeles Lakers. After he died, Jeanie stepped into the job of president, overseeing the business side (her brother Jim handles the team). The purple-and-gold glamour of the Lakers draws more Web traffic and international fans than any other team in the NBA, as does its impressive list of wins and records. The terrible season this year is just a blip on that record, she promises; for the Lakers, it'll always be Showtime.