Center for Digital Democracy

TV stations are about to track you and sell targeted ads, just like Google and Facebook

TV stations are about to track you and sell targeted ads, just like Google and Facebook

The same weirdly specific ads you see online that are tailored to your behavior soon could appear on your local television network, thanks to looming policy changes by federal regulators.

The Federal Communications Commission is expected to vote Thursday on rules designed to promote the spread of what it calls Next Gen TV, a new technology that, among other things, will enable television broadcasters to collect data about your viewing habits.

That information will give broadcasters the ability to sell targeted advertising against their programming, something that's become common practice for ad giants such as Google and Facebook. Other industries also have been racing to adopt...

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