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New Ann Taylor brand Lou & Grey taps into active-wear fashion trend
New Ann Taylor brand Lou & Grey taps into active-wear fashion trend

Ann Taylor and Loft have a new, free-spirited sibling. The American retailer has launched a brand called Lou & Grey that's a tomboyish fusion of active and street wear, or “lifewear” as its being positioned. Available in Loft stores, on LouandGrey.com, and in the first Lou & Grey freestanding store recently opened in Westport, Conn., the brand features sporty and loungey soft-dressing pieces in a pale color palette, including mélange knit moto jackets, slouchy linen T-shirts, textural oatmeal knit sweaters, sweat-shirt dresses and lace sweat pants from $30 to $100. The new brand fits right in with the new active-wear trend that’s taken fashion by storm,...

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