67°

Topics

Boca Raton
Kroger buys Vitacost to expand into online grocery shopping
Kroger buys Vitacost to expand into online grocery shopping

Supermarket giant Kroger Co. wants to beef up its Internet operations.  The operator of Ralphs and Food 4 Less said Wednesday that it is buying Vitacost.com, an online seller of vitamins and other health-oriented products, for $280 million. Kroger said the acquisition would open up opportunities to sell its products online and compete with companies like Amazon.com and Wal-Mart.  "The deal could be transformative for Kroger," said Burt Flickinger III, managing director at retail consulting firm Strategic Resource Group in New York. "It gives them the chance to meet and exceed the scale of competitors like PeaPod, Safeway and ShopRite and be the national leader in online delivery."...

Loading