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Bethlehem (Northampton, Pennsylvania)
How the Peeps biz stays fresh (since the chicks don't have to)
How the Peeps biz stays fresh (since the chicks don't have to)

We’re not really sure why Sunday is referred to as “Easter.” It’d be so much more accurate to refer to it as “The Day Everyone Eats Far Too Many Peeps.” We kid. After all, that name probably applies to most days for many people. The colorful marshmallow sweets have been around for decades, and according to Just Born Inc., the private company that makes them, they’re more popular than ever. The Bethlehem, Pa., business also makes Mike & Ikes and Hot Tamales, but it’s the Peeps that have become a cult hit. This season, there are new Peep products, including packets of four chicks delivered on a Popsicle stick and a chocolate-mousse-flavored...

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