Nike is suing rival Reebok for selling New York Jets uniforms and other Jets apparel with the name of its new quarterback Tim Tebow on them.

Nike says it is the only company authorized and licensed to use Tim Tebow's name on clothing. Reebok, a unit of German sporting equipment and apparel-maker adidas, did not respond to requests for comment.

Tebow was traded from the Denver Broncos to the Jets on March 21, creating a media frenzy and a huge spike in demand for Tebow-related Jets apparel in the New York market.

But the trade came during a rare month when no company has the rights to sell licensed NFL apparel with both the team's name or logo and a player's name on it.

That's because the rights deals are in the process of switching from Reebok to Nike. Two different agreements cover licensing: one for players' names, which switched over on March 1; and one for the NFL teams, which goes into effect on April 1.