After an exciting weekend at the BMW Championship at Carmel's Crooked Stick Golf Club, the national buzz surrounding the Hoosier State is growing.
"To walk into your first meetings in New York and have CEOs of major companies, first comment out of their mouth is 'My goodness, Indiana looked good yesterday,'" Hasler said from New York.
Total attendance at the BMW Championship was around 135,000.
Weekend attendance topped 75,000. That makes it the second most attended PGA event so far this year, behind the Phoenix Open.
The event was expected to generate about $30 million for the local economy, making it another feather in the cap for Central Indiana as it enjoys unprecedented national buzz in 2012.
In February, Super Bowl 46 received rave reviews by business and sports analysts alike. The innovative Super Bowl Village is expected to become the new standard for cities hosting the big game.
"We're beginning to refer to ourselves as the new capital of the Midwest," said Indy Chamber President, Scott Miller. "And by hosting these types of events, it really sets us apart from a lot of our neighboring cities that we're competing against for jobs and talent attraction."
Long gone are the days of Indianapolis being called "Naptown" or "India-no-place."
The Racing Capital of the World is building on decades of work to transform its national image beyond the Indy 500. Miller says each successful event hosted in Central Indiana makes another one possible.
"We are now beginning to lay the groundwork for what the future may hold," he said. "Olympic trials in the future potentially, World Cup Soccer matches in the future, another run at the Super Bowl."
Indianapolis is already working to bring the Super Bowl back in 2018.
The PGA says they would like to come back to Carmel, which was just named the top place to live by Money Magazine.
Other returning marquee events include the men's Final Four in 2015, the Big Ten basketball tournaments in 2014 and 2016 and the Big Ten Championship Football Game in December.
With those events--more buzz.
"Couldn't be a more proud moment in the city's history," said longtime resident Larry Mackey. "Event after event, we're just delighted."